“The development of an aesthetic of speed specific to the billboard and aiming to appeal to fast moving audiences without requiring much of them by ways of attention, literacy, or thoughtful attention.”

How can signage – billboards – create a space? Does it build the space of simply provide a connotation to it? Can it build up the space or shall it be used as a form of cladding? Can people inhabit such a space and keep a certain level of privacy? What happens behind the obvious colourful image?