formal exploration
 
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..lena buchinger
 
 
 
from from "20. Jahrhundert Kunst" .....from from "20. Jahrhundert Kunst" ....
Inhabiting billboards
Diffusion Fortress

 

Billboard type publicity – diffusion – is a very exterior phenomenon. It therefore has to potential to create a hard crust that can envelope and protect a more fragile, sensible interior.

This potential over-exposure can be used to generate more privacy. By hiding behind an extremely visible element one may be able to create a personal space. The very visible signage distracts the viewers from the interior intimacy creating a tension between the public and private realms.

Those concepts have to be expressed in a façade conception. Two types where developed from model experimentation and inspired by existing art wolks: build up an object out existing elements and a heavy crust with some outsanding elements.

 
   
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DRM - Winter 2005