Its program may be divided into 5 parts corresponding to different levels of publicness/privacy. Area of influence - The MJ is a diffusion machine constructed to acknowledge various radius of action. This may be achieved trough its physical presence or the information products it disseminates. Building envelope - It is conceived to respond to specific audiences seeing it from different locations by using different scales. It is bold, eye-catching,
and invasive. Public Zone – It is wide open to anybody who wants in. The walls, columns, and posts supporting any other functions delimit it. Public space – le domaine public - is build out of social structures. Production Zone - It is located in the building’s basement – the base – and inside its walls. It houses parasite media facilities able to produce information products to be diffused on existing media structures. Private Quarters - They are hidden at the very top of the building behind a huge billboards. It is protected in the heights of the media fortress. A refuge. - click on image for enlargement