Barbara Kruger
Like J. Holzer, B. Kruger uses the juxtaposition of text and images to provoke reflections. The pictures she transforms are either well-known graphics (with a certain dose of cliché) or images of her own relying on heavy symbolism. A lot of them have a retro look; they talk about a comfortable reassuring mediocrity that is destroyed by the sharp comments the artist adds to it.
B. Kruger often uses common publicity media such as billboards, highway signs or T-shirts to expose her projects. By using diffusion means that don’t differentiate her work of the average advertising, she creates an anti-propaganda (anti-publicity) phenomenon dedicated to ideas instead of consumption items.
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