Times Square is one of the most known landmarks of North America. Perhaps as well known as the Grand Canyon in Arizona. In fact comparisons with it does not stops there: layers of bi-dimensional signage, TV screens, publicity and tall building facades creates well defined deep canyon interrupted only by perpendicular streets that seems tiny due to the scale of the surrounding facades. This strong bi-dimensionality makes the design of a building in the centre, at the bottom of this urban canyon, a unique experience.

The objective here was to provide the new TKTS booth with a strong volumetric presence without interfering with the surrounding signage. Since the 11 / 16 feet height limit of the program did not allow for a big volume (along the "Z" axis), another dimension was added to this program: an addition at the civic character of Duffy Square. Along the Civic Axis of this traffic island, a third element is being placed, lined up with Father Duffy’s and George M. Cohan’s memorial statues. The TKTS booth still belonging at the popular character, just like the Tourist info booth and the street vendors, its roof would become a tribute to the " Arts de la Scène". As an easily recognisable symbol, a scene, a permanent one, would also be a useful and interesting addition to this portion of Times Square.