MOMA, 1932, AND THE INTERNATIONAL STYLE IN AMERICA
Two forms of architectural discourse which popularized the International Style in America
The International Style

Formal manifestations
For further readingÉ
Museum of Modern Art, housed in the Heckscher Building, 730 Fifth Avenue, NYC

The Heckscher Building (now Crown) was designed by Warren and Wetmore, the same architects who designed Grand Central Terminal.
ÔModern Architecture – International ExhibitionÕ @ The Museum of Modern Art, February 10 – March 23, 1932

The players: Alfred H. Barr, Jr., Philip Johnson, and Martha Barr (in Cortona, Italy in 1932) + Henry-Russell Hitchcock (in 1937)
Exhibition 15: Modern Architecture - International Exhibition @ The Museum of Modern Art
10 February - 23 March 1932

Intentions
Exhibition 15: Modern Architecture - International Exhibition @ The Museum of Modern Art
10 February - 23 March 1932

Intentions
Exhibition 15: Modern Architecture - International Exhibition @ The Museum of Modern Art
10 February - 23 March 1932

Installation view of Le CorbusierÕs exhibit
Exhibition 15: Modern Architecture - International Exhibition @ The Museum of Modern Art
10 February - 23 March 1932

Plan at the Heckscher Building, 730 Fifth Avenue, NYC (Reconstruction by T. Riley)
Exhibition 15: Modern Architecture - International Exhibition @ The Museum of Modern Art
10 February - 23 March 1932

An exhibition in 3 parts
Slide 12
Slide 13
Section 1: Modern Architects
Section 2: The Extent of Modern Architecture
Section 3: Housing
Exhibition 15: Modern Architecture - International Exhibition @ The Museum of Modern Art
10 February - 23 March 1932

Fine-arts paradigm (ÔGerman Painting and SculptureÕ exhibition, 12 March - 26 April, 1931) + View of ÔModern ArchitectureÕ installation with a chamfered corner; labels; low-level model; plans
Mies at the German Building exhibition, Berlin, 1931
Die Wohnung unserer Zeit (The Dwelling of our Time)

In right foreground: MieÕs Exhibition House; view from opposite direction (foreground: Hugo HŠringÕs house)
Mies at the German Building exhibition, Berlin, 1931
Die Wohnung unserer Zeit (The Dwelling of our Time)

MiesÕs Exhibition house, exterior and interior views: an example of open-plan design, continuous and interwoven
Philip JohnsonÕs review of Die Wohnung unserer Zeit (German Building Exhibition, Berlin, 1931)
Mies and Lilly Reich at the Deutsche Linoleum Werke exhibit, Die Wohnung (The Dwelling) Werkbund exhibition, Stuttgart, 1927

Reveals how space can be defined by more than architectural elements: through the use of materials (linoleum covered large space, shaping it through changes in colour)
Mies with Fritz SchŸler, Electric Utilities Pavilion, International Exposition, Barcelona, 1929

Interior covered with large-scale photographs depicting various aspects of the German power industry; gave illusion of 3D panorama, opening the space toward an imaginary horizon (novel wall treatment, rather than typical plaster cladding)
* some photos even wrapped around corners to dissolve perception of a limited space
large-scale images emulated a real view and transformed the boundaries of architecture
Exhibition 15: Modern Architecture - International Exhibition @ The Museum of Modern Art
10 February - 23 March 1932

Section 3: Housing (Model of Rothenberg Housing Development by Otto Haesler in
Kassel, Germany, 1930)
Exhibition 15: Modern Architecture - International Exhibition @ The Museum of Modern Art
10 February - 23 March 1932

Catalogue
Exhibition 15: Modern Architecture - International Exhibition @ The Museum of Modern Art
10 February - 23 March 1932

Catalogue: monographic
Exhibition 15: Modern Architecture - International Exhibition @ The Museum of Modern Art
10 February - 23 March 1932

Travelling exhibition: Itinerary
Exhibition 15: Modern Architecture - International Exhibition @ The Museum of Modern Art
10 February - 23 March 1932

Travelling exhibition: Cleveland Museum of Art, 27 October - 5 December, 1932
View of Raymond HoodÕs skyscraper at right
Henry-Russell Hitchcock, Jr., and Philip Johnson, The International Style: Architecture Since 1922.  First edition (New York City: Norton, 1932)
Critical reading of Hitchcock and Johnson
From Hitchcock and Johnson, The International Style: Architecture Since 1922 (pp.19-20)

 a universal style?
From Hitchcock and Johnson, The International Style: Architecture Since 1922 (pp.28)

When did this new period emerge? Early 1920s
From Hitchcock and Johnson, The International Style: Architecture Since 1922 (pp.20)

The new principles of architecture
From Hitchcock and Johnson, The International Style: Architecture Since 1922

Walter Gropius, Bauhaus School Workshops, Dessau, Germany, 1926
From Hitchcock and Johnson, The International Style: Architecture Since 1922

J.J.P. Oud, WorkersÕ Houses, Hook of Holland, 1924-1927
From Hitchcock and Johnson, The International Style: Architecture Since 1922

Le Corbusier & Pierre Jeanneret, Villa Savoye, Poissy-sur-Seine, 1930 (W. of Paris)
From Hitchcock and Johnson, The International Style: Architecture Since 1922

Mies van der Rohe, German Pavilion at the Barcelona Exposition, Spain, 1929 (Inner pool)
From Hitchcock and Johnson, The International Style: Architecture Since 1922

Howe & Lescaze, Philadelphia Saving Fund Society, 1931 and Hood & Fouilhoux, McGraw-Hill Building, New York City, 1931
From Hitchcock and Johnson, The International Style: Architecture Since 1922 (pp.66-67)

On American skyscrapers and verticality
From Hitchcock and Johnson, The International Style: Architecture Since 1922 (pp.237-238)

Architects represented in book
From Hitchcock and Johnson, The International Style: Architecture Since 1922 (pp.239-240)

Architects by national origin
From Hitchcock and Johnson, The International Style: Architecture Since 1922 (pp.105-113)
Henry-Russell Hitchcock, ÒThe International Style Twenty Years After,Ó
Architectural Record (August 1951)
from From Hitchcock and Johnson, The International Style: Architecture Since 1922 (1995 edition), p.260
Henry-Russell Hitchcock, ÒThe International Style Twenty Years After,Ó
Architectural Record (August 1951)
from From Hitchcock and Johnson, The International Style: Architecture Since 1922 (1995 edition), pp.260-261
The Bauhaus in Dessau Germany (1925-26)
Walter Gropius (Germany, 1883 - U.S., 1969)
Walter Gropius, The New Architecture and the Bauhaus, 1936 (First American edition)

Gropius had previously published Internationale Architektur in Germany in 1925
Walter Gropius, The New Architecture and the Bauhaus, 1936

Introduction: a personal treatise; breach with past
Walter Gropius, The New Architecture and the Bauhaus, 1936

The Bauhaus: Not a style
Walter Gropius, The New Architecture and the Bauhaus, 1936

Pedagogy
Walter Gropius, The New Architecture and the Bauhaus, 1936

The Bauhaus, Dessau: A corner of the WorkshopÕs Wing
Walter Gropius, Fagus Factory (Fagus Werk or Fagus Fabrik), in Alfeld on the Leine, 1911-1913 (with Adolf Meyer)

Shoe factory
Gropius House in Lincoln, MA, 1937-Õ38

GropiusÕs first commission in the U.S. (now owned by Historic New England and open to public)
Gropius House in Lincoln, MA, 1937-Õ38

GropiusÕs first commission in the U.S. (now owned by Historic New England and open to public)
Walter Gropius, Harvard Graduate Center, Cambridge, MA, 1950

Concrete with brick exterior