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Aesthetics, technology and choice have all contributed to creating a
unique moviegoing experience in the Paramount.
The nature of this experience is very much a blend of the new and
the old. There
is another perspective to the Paramount which can be seen in the duality
of suburban and urban experiences.Unlike its predecessor, the megaplex introduces newer elements of food
and entertainment.
Patrons can chose from a variety of traditional
and branded food items such as “The flick Stephanie Reale and her four friends saw was "boring," she says, but they were still having a great Saturday night at Colossus. "Honestly, I love it here__we come more for the place than the movie," says Reale, 15, whose parents drop her off long before show time so she can hang out with her boyfriend, Mike Lofaso, gossip with her girlfriends and play video games. These are activities she would normally do at the mall, but finds more appealing at the megaplex. Reale and most of her friends have part_time or summer jobs that help cover the approximately $25 it costs for one night__ticket, food and video games__at the Colossus.”[32] This integrated entertainment experience can be seen as suburban since it provides a new, clean and controlled environment where patrons are encouraged to spend and consume. Geoff Pevere a pop culture journalist described it as the shopping mall of movie theatres shorn of non-cinematic distractions: "It's the total movie environment, a place where everything you eat, breath and dream (not to mention spend) is made posssible by the medium of the movies." [33] Undeniably, the shopping mall is in many ways a suburban phenomenon. page 1 of 2 | Next Page > |
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